I am what you could call a practical free software advocate. This means that while I love open source software and everything it stands for, at the end of the day I really just need a computer that works for the tasks I need accomplish. Most people in the world are exactly like me, except they don't care in the slightest about free software. They just want a computer that works.
That is why things like Netflix and Steam officially supporting Linux as a desktop operating system is so important. You will get a lot more users who are willing to try an alternative OS when it does not require them to give up using the services they love to do so.
So do me a favor - stop complaining. Every time I see one of these large services start supporting desktop Linux, the complainers come out of the wood work with something else to whine about. With Steam it was DRM in the games that now ran natively. With Netflix folks are complaining about it requiring the use of Google's branded Chrome browser.
The truth is, change is gradual, but it is coming. So the next time a major content creator/provider opts to add support for our operating system of choice - lets just say thank you instead of complaining about the way in which they are adding that support.
The "year of the Linux desktop" is not something that is just going to magically happen when the clock strikes twelve at midnight on January first. It is something that is going to happen slowly over years worth of time. The addition of services like Netflix and Steam are fantastic wins in this slow change.